Getting results from online surveys — Reflections on a personal journey

Authors

  • Rachel A. McCalla

Keywords:

Questionnaires, Surveys, Research Design, Research Process, Design and Implementation, Stakeholder Perspectives

Abstract

In this paper we present a personal reflection on the implementation of an online survey, highlighting the tradeoffs between the potential benefits and pitfalls. It is argued that casting your net out too wide, in a bid to maximise responses can result ultimately in a low response rate. We evaluate the experience of completing an online survey from the perspective of both the researcher and the respondent to outline the dynamics of the completion and submission process. Finally, in a bid to assist those interested, a review of some of the online survey tools is presented.

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Published

1 Jul 2003

Issue

Vol. 2 No. 1 (2003)

Section

Articles

License

Open Access Publishing

The Electronic Journal of Business Research Methods operates an Open Access Policy. This means that users can read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, is that authors control  the integrity of their work, which should be properly acknowledged and cited.