A Multi‑Methodological Framework for the Design and Evaluation of Complex Research Projects and Reports in Business and Management Studies

Authors

  • Hendrik Marais

Keywords:

research methodology, quantitative research, qualitative research, mixed methods

Abstract

The paper addresses the methodological commonalities linking quantitative and qualitative methodologies. It offers a three dimensional framework of research methodology that spans the assumed divide and shows that quantitative and qualitative research app

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Published

1 Dec 2012

Issue

Vol. 10 No. 2 (2012)

Section

Articles

License

Open Access Publishing

The Electronic Journal of Business Research Methods operates an Open Access Policy. This means that users can read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, is that authors control  the integrity of their work, which should be properly acknowledged and cited.