Vol. 11 No. 1 (2013)

Articles

• Editorial for EJBRM Volume 11 Issue 1

  Ann Brown

  pp1‑1

  • PDF

• Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices

  Michael Tuma, Reinhold Decker

  pp2‑15

  • PDF

• Equidistance of Likert‑Type Scales and Validation of Inferential Methods Using Experiments and Simulations

  Bjorn Lantz

  pp16‑28

  • PDF

• The use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis

  Japhet Lawrence, Usman Tar

  pp29‑40

  • PDF

• Using Photo‑Elicitation to Explore Place Attachment in a Remote Setting

  Joanna Tonge, Susan Moore, Maria Ryan, Lynnath Beckley

  pp41‑50

  • PDF