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Vol. 11 No. 1 (2013)
Vol. 11 No. 1 (2013)
Published:
1 Jun 2013
Articles
Editorial for EJBRM Volume 11 Issue 1
Ann Brown
pp1‑1
PDF
Finite Mixture Models in Market Segmentation: A Review and Suggestions for Best Practices
Michael Tuma, Reinhold Decker
pp2‑15
PDF
Equidistance of Likert‑Type Scales and Validation of Inferential Methods Using Experiments and Simulations
Bjorn Lantz
pp16‑28
PDF
The use of Grounded Theory Technique as a Practical Tool for Qualitative Data Collection and Analysis
Japhet Lawrence, Usman Tar
pp29‑40
PDF
Using Photo‑Elicitation to Explore Place Attachment in a Remote Setting
Joanna Tonge, Susan Moore, Maria Ryan, Lynnath Beckley
pp41‑50
PDF
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