Marketing audit for Knowledge Intensive Business Services

Authors

  • Ettore Bolisani
  • Enrico Scarso

Keywords:

Keywords: knowledge marketing, marketing audit, knowledge-intensive business services, ICT companies, knowledge exchanges, practical tool

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Published

1 Jan 2014

Issue

Vol. 12 No. 1 (2014)

Section

Articles

License

Open Access Publishing

The Electronic Journal of Knowledge Maangement operates an Open Access Policy. This means that users can read, download, copy, distribute, print, search, or link to the full texts of articles, crawl them for indexing, pass them as data to software, or use them for any other lawful purpose, without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, is that authors control  the integrity of their work, which should be properly acknowledged and cited.