Assessing the Impact of Competence Utilisation in Innovation Strategy: A Correlational Analysis

Authors

  • Andrew L. S. Goh

Keywords:

Innovation Strategy Competence Utilisation and Venture Performance

Abstract

This study is concerned about the role of competence utilisation in innovation strategy. Using a correlational analysis based on non‑parametric statistics, it validates the impact of competence utilisation in relation to venture performance by testing three hypotheses. Data was gathered via a survey instrument to extract The findings are as follows: (1) The level of utilisation in technology, product and market competencies, as manifested by its role in innovation strategy, is positively correlated to venture performance; (2) The impact of competence utilisation is the strongest on sales profitability, followed by company growth and then organisational effectiveness; and (3) In terms of relative impact on venture performance, technology competence is the most effective, followed by product and market competence.

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Published

1 Jan 2004

Issue

Vol. 2 No. 1 (2004)

Section

Articles

License

Open Access Publishing

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