Assessing the Levels of Knowledge Transfer within e‑Commerce Websites of Tourist Organisations in Africa

Authors

  • Tonderai Maswera
  • Ray Dawson
  • Janet Edwards

Keywords:

knowledge transfer, e-commerce, tourism, Africa

Abstract

This paper reports research to investigate how tourist organisations based in Africa acquire, disseminate and apply knowledge through their websites. Interactivity is the key to put information into context to become knowledge. A survey found there are some interactive knowledge‑transfer tools provided on the websites of African tourist organisa‑ tions, but only on the few, fully‑fledged e‑commerce websites was knowledge transfer being effectively utilised. The au‑ thors recommend that organisations incorporate more tools to acquire and apply knowledge as it is fundamental for e‑ commerce success.

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Published

1 Jan 2006

Issue

Vol. 4 No. 1 (2006)

Section

Articles

License

Open Access Publishing

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