Crucial Role of Corporate Culture to Align Organizational Goals with Economic Success

Abstract

Abstract: The success of enterprise is bounded with achievement of the set targets and progress of enterprise in accordance with its mission. Performance of any enterprise is determined by the level of performance of individual employees. Starting from setting the objectives, from the strategic to the operational, procedures for their achievement, and the criteria for their evaluation, is the issue of performance management which is in consideration of industrial enterprise management in their day to day activities. Access to this issue affects the success of the enterprise on the market and its competitiveness. Objective indicators are supplemented by subjective evaluation of the representatives of the enterprise. Main challenge is to measure performance in the context of corporate culture, respectively to discover relations between corporate culture and the success of the enterprise. On the basis of the partial findings in this area, we have come to the conclusion about importance of relationship of corporate culture and the success of the enterprise and the suitability to continue its investigations in more details. In this article we present results of our previous researches. Outcomes and conclusions, which we present in the paper, are based not only on theoretical knowledge, theories and results of published studies as well as several already completed results published under researches carried out by our institute but also on our researches focused on organizational performance.This contribution is a particular outcome of research project VEGA 1/0787/12 The identification of sustainable performance key parameters in industrial enterprises within multicultural environment and research project VEGA 1/0055/13 "Systematization of the impact of factors and conditions of knowledge management in the context of business strategy on work incentives and its reflection in growth efficiency, respectively sustainable level of business.